Always Classic. Always New York.
White & Warren has been a legacy cashmere brand since 1997, long celebrated for its iconic Cashmere Travel Wrap and uncompromising quality. But after nearly three decades, it was time to refresh the brand identity and remind the world what makes it distinctly New York.
We leaned into the city that shaped it—its fast pace, grit, and effortless cool—and reimagined White & Warren through a distinctly 90s New York lens. Campaign storytelling came to life through moody, editorial-style imagery, a “soundtrack of the city” Spotify playlist, and content that wove in iconic local establishments, grounding the brand in its home city with authenticity and energy.
The result was a revitalized identity: knitwear that feels timeless yet fresh, designed for the hardworking women who—like New York itself—give their all and make it look effortless.
STORIES BY STEPH OVERSAW THE SOCIAL MEDIA, BRAND STRATEGY, AND COPYWRITING.
tastes like lip candy
MIXIK SKIN has built a name for itself in skincare, but now, the brand is stepping into something new: its first foray into makeup.
With Gumball Lips, MIXIK set out to make makeup fun again. Playful, aesthetic packaging meets skincare-level ingredients, creating a lip product that feels as good as it looks. To celebrate the launch, we sent over 500 seeding boxes to influencers known for their creative, artistic edge, each one complete with the full lip care collection and trending Swedish candy to match the playful theme.
The response was immediate. Several SKUs sold out within days, and the collection sparked a wave of buzz that still hasn’t slowed down. Gumball Lips marked more than a product drop—it was a colorful new chapter for MIXIK SKIN, proving that skincare and makeup can be equal parts effective, expressive, and fun.
STORIES BY STEPH OVERSAW THE INFLUENCER CAMPAIGN AND COMMUNITY PROGRAMMING.
LORE Didn’t Build a Brand. It Created a World.
Read an exposé on LORE, the buzzy new perfume brand founded by beauty powerhouses and housed at Sephora.