White & Warren has been a legacy cashmere brand since 1997, long celebrated for its iconic Cashmere Travel Wrap and uncompromising quality. But after nearly three decades, it was time to refresh the brand identity and remind the world what makes it distinctly New York.

We leaned into the city that shaped it—its fast pace, grit, and effortless cool—and reimagined White & Warren through a distinctly 90s New York lens. Campaign storytelling came to life through moody, editorial-style imagery, a “soundtrack of the city” Spotify playlist, and content that wove in iconic local establishments, grounding the brand in its home city with authenticity and energy.

The result was a revitalized identity: knitwear that feels timeless yet fresh, designed for the hardworking women who—like New York itself—give their all and make it look effortless.