Sincerely, Summer reads like a series of postcards from various destinations, drawing the White + Warren’s reader into a luxurious, multi-trip vacation. Each collection is presented as a "stop" along her summerlong travels: exploring sun-soaked city streets, biking beachside, sailing along the current, and road tripping throughout the countryside.

As New York’s leading cashmere brand since 1997, we leaned into the unexpected by spotlighting our signature knits in a season not traditionally associated with cashmere. The campaign meets the moment with a series of limited-edition collections designed to be as versatile as they are luxurious—lightweight, layerable pieces that travel well and wear even better.

Launching this vision during a time of economic uncertainty and tariff shifts pushed us to rethink how we told our brand story. Rather than leaning on excess, we focused on intentionality—highlighting collectibility, timeless design, and the emotional value of investing in pieces that move with you, season after season. The result? A campaign that redefined summer dressing through the lens of quiet luxury and sun-drenched simplicity.